Norway's most beloved chocolate bar is the Kit-Kat-like Kvikk Lunsj (literally translates to "quick lunch"). This delicious confection was first released in 1937, and has been marketed as a packing essential for all hiking and skiing trips since the 1960s. my best attempt at a Kvikk Lunsj ad (also featured: Preikestolen or Pulpit Rock) historic Kvikk Lunsj ad (photo courtesy https://www.freia.no/ ) Historically, different hiking and skiing trails were printed on the inside of the wrappers. If you buy a Kvikk Lunsj today, printed on the wrapper you will find a copy of Fjellvettreglene ("the mountain code"). Fjellvettreglene consists of a series of long-established rules for safety on mountain hikes. Translation: 1. Plan your trip and inform others about the route you have selected. 2. Adapt the planned routes according to ability and conditions. 3. Pay attention to the weather and the avalanche warnings. 4. Be prepared for bad weathe...
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